Fashion house Dolce & Gabbana has been accused of racism after a new advertising campaign featured an Asian model trying to eat Italian food with chopsticks.
The clips, posted to Instagram shows a giggling Chinese woman dressed in new season D&G attempting to eat giant portions of pizza and pasta with chopsticks while a male narrator makes crude innuendos.
The videos are a part of Dolce & Gabbana’s new campaign, DG Loves China, which is promoting a runway show which will be held in Shanghai on November 21.
The campaign was also posted to the Chinese social media platform, Weibo, where it was deleted less than 24 hours after it was uploaded.
On Weibo, ‘Boycott Dolce’ has now been discussed more than 18,000 times.
Instagram account Diet Prada, which regularly calls out issues such a racism and copycat brands in the fashion industry and has previously criticised D&G co-founder Stefano Gabbana for his erratic online behaviour, was particularly vocal in its criticism.